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What we do
Select World offers products to build premium brands in the digital age. In this process, we take brands from essence to brands in action with our proprietary tool the Brand Epic™. Supported by our four Select Studios™ built on industry-proven design thinking methods, this facilitates 10 weeks of work in just 1 week.
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Brand-Studio™
The Select Brand-Studio™ is designed to develop robust brand strategies and brand building concepts to make brands leap forward through a grounding strategy that guides future ideation, strategic brand communication and promotional brand activities.
Brand-Studio™ Outcome: The outcome will be a validated, tangible brand positioning, as well as a brand model.
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Inno-Studio™
The Select Inno-Studio™ is designed to develop innovative product ideas, services and new business areas that complement and/or expand the brand offer. This ranges from a new physical product or range, to a new app or even a new service offer.
Select Inno-Studio™ Outcome: Validated, tangible product, service and new business area concepts – ready for development and further refinement until ready for market.
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Brand Epic™
The Select Brand Epic™ is a tool developed for building brands in the digital age. Through the rigorous in-depth process we unearth a brand’s historical turning points, its defining truths as well as future challenges and ambitions. The Brand Epic™ involves transcreating the strategy into a compelling narrative.
Select Brand Epic™ Outcome: A guiding brand narrative that inspires all stakeholders and all future actions.
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Idea-Studio™
The Select Idea-Studio™ is designed to develop touchpoint-neutral creative ideas that are validated with consumers, are adaptable for various communication touchpoints (SoMe, digital, TV/Print, PR, Packaging etc.) and have first executional ideas for implementation.
Idea-Studio™ Outcome: The outcome will be validated, tangible big ideas, brand ideas or communication ideas.
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Impact-Studio™
The Select Impact-Studio™ is designed to develop creative executional ideas and touchpoint orchestration for the most impactful implementation of a creative idea across touchpoints.
Impact-Studio™ Outcome: The outcome will be a validated, tangible consumer journey/experience, maximum impact launch roadmap.
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