Creation of an influencer limited edition to reach the hearts of millennial women.
Douglas, as the market leader in the German beauty retail market is seeing serious competition with more and more retailers wanting a piece of the beauty market.
To manifest their iconic status they needed to strengthen relevance and improve their overall brand perception among one of the most difficult to impress target groups out there – millennials.
The high street is becoming a social hub, where experiences are making the difference. We rejuvenated Douglas with their first ever influencer activation, enticing thousands of trendy millennials to cross the threshold of Douglas stores for the very first time – craving to get their hands on the limited edition Kiss-Kit collection.
Thanks to an omni-channel and social-first communication concept a new target group was brought into the new and exciting world of Douglas.