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Nivea Bodywash
A product relaunch for one of the world’s most iconic personal care brands.
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The challenge
With over a hundred years of innovation and expertise, Nivea is synonymous with skincare, building an unparalleled heritage and fierce loyalty across the world with its blue logo. As other global competitors entered the body wash market in a big way, we relaunched the brand’s leading category with a message that successfully fused old values with a powerful new formula.
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Our story
The little things add up. From special moments you share with others to taking time for yourself. The small, conscious choices make all the difference. With our campaign, we celebrate the little things and the big things they add up to - including the difference a few drops of nourishing serum in your body wash makes on your skin.
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Our solution
Through dynamic, visual storytelling that spanned broadcast, digital and print, we spotlighted the brand’s latest innovation by bringing a breakthrough formula to life: a nourishing serum infused with powerful plant-derived ingredients. A simple step in a daily routine now gives you completely nourished skin.
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Let us do some Magic with Logic™.
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