Select World – Advertising · Branding · Digital · Content
module-content

Acqua
di Parma

A holistic reinvention of a classic – capturing the hearts of a new generation of luxury consumer.

module-content
module-video
module-content

The challenge

Acqua di Parma is the male style icon of the refined way of life. A brand encapsulating all the sophisticated lightness of Italy and worn by the established successful man. It was just waiting to be discovered by a young and modern target. Together with Acqua di Parma, our task was to capture the hearts of this new kind of buyers in a new and contemporary design language.

module-image
module-content

Our story

We created the notion of the modern gentleman: sunny sophistication of heart and mind, with an effortless, easy-going masculinity. For a generation that craves authenticity, but without the constraints of yesterday’s rigid conventions. We switched on the Mediterranean sun in both design and attitude, crafting a new Brand ID that brought the brand to new heights and made it future-ready. A yellow gift of sun and soul.

module-video
module-image
module-image-slider
module-content

Blu Mediterraneo

Having re-booted the core brand, we turned our attention to the sub-brands. Extending the narrative for new business opportunities and targets.
Rethinking everything from in-store theatre to packaging design.

module-content
module-video
module-image
module-video
module-video
module-content
module-content

Let's give your brand the recognition it deserves.

Get in touch   ›

module-content

Continue your journey with these projects

module-content
module-content