Pantene Pro-V Styling

The challenge

We want to empower women to style their hair whichever way and how often they like. So, we dared to break with the category convention that more styling means more damage.

The result

We created an up-beat launch campaign with our brand-ambassador Palina Rojinski to celebrate this innovation in a feel-good tone-of-voice. We showcase Palina with three WOW hairstyles to demonstrate the transformative power of the new styling range: the cool sleek look, the romantic beach waves or the modern updo – transformation without limits. That’s styling without compromise.