Select World – Advertising · Branding · Digital · Content
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PANTENE

With Palina Rojinski and a diverse team of top influencers we celebrate the Power of Hair – with individual power stories proving how beautiful hair makes us stronger and more confident.

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The challenge

We wanted to strengthen a true classic: The Pantene Pro-V care line of shampoos and conditioners. We combined the highly functional RTB with emotional stories inspiring consumers fall in love with the Pantene Pro-V all over again, and again.

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Our story

Our campaign idea “power of hair” shows the world how stronger hair can unlock your inner strength. A great promise we made tangible with our #TeamPantene! Pantene’s number one Brand Ambassador Palina Rojinski. Together with Carolin Kotke, Strify, Roxi Strasser and Tara Wittwer who are our squad of influencers, five very personal and individual power-stories are brought to live. Each one is inspiring and explains how a great hair day can improve the everyday.

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“I just wanted to be myself. My hair have always been a source of my confidence. Feminine men for some reason still unfortunately confuse people. I want to change that. I wear my long hair with pride!”
Strify
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The result

Powerful content all the way! We first spoke to consumers offline with a TVC starring Palina. She shares with us in her unique way how her hair is a source of empowerment. Online we used the combined reach of our influencers and their personal stories to spread our message around the world. So, what are you waiting for! Hear their stories, flip your hair back and take the world by storm!

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“Together we can achieve so much more. Together we are strong!”
Palina
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Let us do some Magic with Logic™.

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