Select World – Advertising · Branding · Digital · Content
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Sebastian Professional

Get ready to step into a world of limitless hair possibilities with Sebastian Professional’s 50th-anniversary campaign! We had the honor of working with this premium hair fashion brand to develop a campaign that challenges the status quo and celebrates complete freedom of expression.

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The challenge

Our mission was to modernize and energize the Sebastian Professional brand, capturing the hearts and minds of younger target groups - the Aspiring Artists and Eclectic Urbanites. And we did it in style! By leveraging their brand positioning and creating cultural impact, we earn the influence of a new generation of hairdressers and end-consumers.

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Our Story

We developed a brand positioning, that stages Sebastian Professional as a passionate, inspiring change-agent, enabling bold beauty expression and igniting creativity of both stylists and consumers. Our campaign idea, “Style is fluid,” goes beyond the binary and challenges one-size-fits-all visions of beauty. The campaign, fronted by Bismuth Arsenide and Fernando Casablancas, aims to encourage customers to embrace their identity and have fun exploring it! To be inspired, to stand out, and to express themselves like never before.

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Let's make people talk about your brand.

Get in touch   ›

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Miele Sustainability Alley @ IFA 2022

Miele   ›