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Weleda
Bringing the new brand purpose to life with a global brand campaign.
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The challenge
Weleda is a brand with a long-standing tradition in the ever-evolving natural cosmetics industry. A brand that is fundamentally rooted in anthroposophy. With Weleda’s values never more relevant than they are today and the strong believe that human & nature are connected it was our task to bring this connection to life.
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Our story
With the first global brand campaign in the history of Weleda, we demonstrate how even after nearly a century the brand´s strong sense of purpose can be tuned in to the current zeitgeist.
The brand campaign puts the anthroposophical origin back at at the forefront and translates the core idea of duality between human & nature into a holistic campaign with a diverse and modern look & feel. Celebrating the amazing parallels between mankind and nature, with simple analogies and striking imagery. It’s not about You and Nature:
You Are Nature.
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Global toolbox
Based on fundamental strategic work #youarenature is set to increase brand awareness globally with a digital activation and extension in print & POS.
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