Select Life – Sustainability · Advertising · Branding · Digital · Content
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Orange Ocean

Creating awareness for ocean pollution and starting a wave of change.

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The challenge

By 2050 there will be more plastic in the sea than fish. Global initiatives are fishing the plastic out of the ocean. We believe the world needs to tackle the problem the other way around: first “fishing” plastic from people’s minds. But how to – when most of us wouldn´t even know where to begin.

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Our story

PlasticCheck is a simple yet impactful tool that lets everyone discover how much plastic they can avoid by simply making small changes in their everyday lives. And top it makes it dead simple to share the result in Social Media to help make the wave. Beyond the innovative calculator (co-developed with d-SIRE and Moniteurs), we evolved Orange Ocean’s brand strategy, communication and design.

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Online offline

Through the PlasticCheck, effective social media postings and a whole new communication we reached our target group exactly where we wanted: at their phone, in the middle of their normal, everyday life.

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Profit from strong strategy and creative effectiveness.

Let's talk   ›

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