Select World – Advertising · Branding · Digital · Content
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Sebastian Pro

A disruptive base business activation focusing the brand’s most iconic products.

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Our story

Rules are meant to be broken. Sebastian knows it, and we know it. Celebrating the brand’s unique product textures coupled with its innate desire to shake things up, we developed one idea: Textural Disruption.

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The Challenge

Born from "a vision of beauty without boundaries", Sebastian Professional creates unique possibilities for the self-expression of hairdessers and end-consumers. Our task was to inject sensoriality into the brand to grow its base business and expand its horizons. Leveraging its iconic bestsellers in a way that is edgy, elegant, differentiating – and that will stand the test of time.

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Our solution

Through the bold idea of "Textural Disruption", we brought to life the top 10 bestsellers across packshots, CGIs, and social media content. Emphasizing the brand's timeless relevance among digitally-minded millenials and creative artists alike.

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Profit from strong strategy and creative effectiveness.

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