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System Pro

Guiding the brand throughout its deep hair transformation journey.

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Our story

From scientific diagnosis all the way through the consumer experience, we leveraged a fresh visual language and ignited a new narrative for the brand. Using human touch and emotions on all assets.

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The challenge

Create a new world from science to salon, while leveraging a premium high-end positioning. Enhancing the brand by injecting sensoriality, humanity, modernity and dimension into its yearly campaigns.

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Our solution

Elevating the brand whilst maintaining the technicity and scientific expertise it is valued for, we provided new assets for every high-end salon professional. Keeping end-consumers in mind, we fashioned digital solutions able to address their unique needs. A holistic approach taking it all into account, year-round.

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