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Villeroy & Boch
The 360 campaign shows the brand a new light across Europe
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The challenge
To go beyond product features and facts to emotionally connect with consumers. It was crucial to break through the clutter and challenge existing perceptions younger consumers had about the brand. We needed an unconventional and unexpected story, so a new generation of consumers will embrace us as their love brand.
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Our story
We translated Villeroy & Boch´s campaign of “Love The Moment” into an innovative and entertaining TV- and Online campaign with a unique narrative: We go on a tour where around every corner we’re surprised by Villeroy & Boch´s unique “testing scenarios” to demonstrate how high-quality porcelain, Bathroom and Lifestyle products live up to their promise. Every single product is created to lift-up someone's mood, designed to turn a bad day into a good one and finely crafted to make moments special.
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The results
A holistic, fast-paced, colorful and fun brand campaign that’s based on unexpected intercuts and off-the-cuff commentary. With more than 250 assets, this off- and on-line campaign has launched in Europe prior to Christmas and will be extended into 2022 with tailor-made content to drive sales.
Our work received the “Campaign of the Month” award by HORIZONT in January 2022. We outnumbered the 9 contestants and were voted the best creative campaign. Time to celebrate this moment!
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