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St.John knits

For the luxury women’s clothing brand St. John Knits, we created pulsating style portraits that live and breathe purely through the natural expression of three unique personalities: Women of World.

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Our story

We expanded St. John’s artistic precision to a dimension of intimate authenticity, letting the women’s very own body language speak for itself. .

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Our mission

The new women’s movement elevated the individual self-image to an increasing level of freedom and independence from traditional roles and portrayals – and by all means we saw the need for the communication to be a reflection of the empowering developments. In order to do so, we wanted to let the personal, raw spirit of unique women be the life of our creation.

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Our solution

In order to let the art intimately focus on our protagonists, we chose a location of minimalistic structure - leaving space for the women to fully inhabit the frame with their unique personalities. Capturing intimate moments of authentic expression and personal style, we let the sensuous flair of St. John Knits live through the pulse of the women they were made for. Women of World.

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