Select World – Advertising · Branding · Digital · Content
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Pattern

The launch of an empowering hair care brand that will make you fall in love with yours.

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The challenge

We needed the right vehicle to tell a story that would celebrate and unite an underrepresented community.

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The solution

The shared experience the legacy we commissioned a poem that could celebrate of natural hair and it became the voice of the brand, the rallying cry for the community, and the narration for the digital film.

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Our mission

To fulfill the unmet beauty needs of the curly, coily, and dense textured community. To celebrate, empower, and embrace all patterns.

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Let's make people talk about your brand.

Let's talk   ›

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