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Pattern
The launch of an empowering hair care brand that will make you fall in love with yours.
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The challenge
We needed the right vehicle to tell a story that would celebrate and unite an underrepresented community.
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The solution
The shared experience the legacy we commissioned a poem that could celebrate of natural hair and it became the voice of the brand, the rallying cry for the community, and the narration for the digital film.
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Our mission
To fulfill the unmet beauty needs of the curly, coily, and dense textured community. To celebrate, empower, and embrace all patterns.
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Let's make people talk about your brand.
Let's talk ›
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