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bite away
The original thermotherapy stick against insect bites needed a 360-degree face lift. We wanted to disrupt the category to defend bite away’s leadership position with a strong brand identity and an unseen execution.
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The challenge
Position bite away as the original choice for thermotherapy sticks. Consumers have to be educated that itchy insect bites can be calmed with just one click. No chemistry – just heat to effectively counteract those pesky blood suckers. To tackle this challenge we developed a new global brand positioning that established bite away as the leader in thermotherapy, followed by a distinct brand identity and execution.
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Our story
Better heat away with bite away! From itchy to calm in just a few seconds uses fun emojis to dramatize the benefit and the mode of action. The graphic and modern illustration style highlights the brand colors and gives bite away a strong visual identity that is instantly recognizable for consumers in all touchpoints. From print to POS, to social media and display – all content promotes bite away as a must-have for the summer months.
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Digital
Fun and snackable, our videos, stories and stills have thumb-stopping power. Designed for mobile, where consumers search most often for answers to treat the itch. For a seamless experience throughout the digital space, we designed the website with an editorial look that provides a seamless brand experience.
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Key Visuals
Our campaign demonstrates those moments when you’d do almost anything to stop the itch, but nothing really helps. That’s right – Better heat away with bite away!
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Video tutorials
In pack instructions are good, but moving content is better. Illustrating our unique mode-of action convinces consumers and educates in an accessible manner.
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Profit from strong strategy and creative effectiveness.
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