Select World – Advertising · Branding · Digital · Content
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Wella
Color Fresh

Harnessing the spirit of Wella Professional’s platform “Make Change” to empower end-consumers between salon visits.

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The task

Wella Professionals approached us to develop a communication idea for their new 12 ready-made shades to revive or transform hair color between salon visits.

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The idea

We saw an opportunity to bring the “Make Change” spirit of Wella Professionals to life by showing that knockout transformations just need a touch of inspiration and a dose of Wella-women confidence.

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Results

+234% More engagements
+169% More reach
+105% More video views
Per post vs initiative average.
Resulting in total reach of 4.1M

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Artist-designed product packaging

We brought the artist-designed product packaging to life, by positioning the hair as the ultimate canvas for your inspiration and crafting a playful and dynamic world of color that you have the power to transform.

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Let us do some Magic with Logic™.

Get in touch   ›

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