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NIVEA

A global campaign with female founders inviting women all over the world to kickstart their (skin's) inner potential.

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The challenge

NIVEA’s launch of their Hydra Skin Effect range was set up to talk to a new kind of women: self-determined women who believe in their own ability to drive  action – for themselves and in business.  The challenge was to create a new campaign approach that touches their hearts – credible authenticity.

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Our story

Our Big Idea “Kickstart your inner potential” ties together product action of activating skin’s own hyaluron production with the empowering message that women can drive action when they believe in their very own ability.

As a NIVEA first, we portray three female founders: Lea-Sophie Cramer, founder of Amorelie; Cloudy Zakrocki, advocate for female empowerment; and Aneta Wator, motivational coach and book author.

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The Result

These female founders act as role models who believe in their inner potential to create, change and inspire. Their own authentic stories are the backbone to this fully integrated campaign as their messages resonate across language barriers. This campaign sets the tone for future NIVEA face care communication – an optimistic message of female empowerment that goes skin deep.

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