The launch of a sustainable lifestyle brand that gives beauty a new purpose.
Together we do - our name is our promise. Our offer and every individual’s choice add up to a movement to transition to a happier, healthier, more sustainable lifestyle. Through acts, not words.
Our task was to develop a campaign to successfully launch WeDo, a professional beauty brand, that makes sustainable beauty an act of joyful minimalism that saves the planet and promotes a more fulfilling lifestyle.
To be successful we needed to develop a campaign and create an entire brand eco-system that would be relevant to Gen Z and would communicate both the product and the WeDo purpose to drive preference.