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Seb Man

Building a grooming brand relevant for millennial men.

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The challenge

With the rise of barber shops and men’s grooming trends, the market for men’s hair and beard products is booming. We seized the opportunity and created a new brand for our client Sebastian Professional – Seb Man.

The brand offers a compact and versatile line of care, styling and grooming products.

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Our story

Millennial men don’t want to be put into boxes or be stereotyped. And especially, they don’t want to be told how to be a man.

We decided to celebrate men in all their rich multiplicity. Every man is always a great mix of possibilities and we wanted to emphasize that by accentuating THE UN/DEFINABLE.

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Holistic brand concept

We developed the brand concept, visual identity, activation strategy, influencer strategy and product naming – creating a brand from the ground up.

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