Building a grooming brand relevant for millennial men.
With the rise of barber shops and men’s grooming trends, the market for men’s hair and beard products is booming. We seized the opportunity and created a new brand for our client Sebastian Professional – Seb Man.
The brand offers a compact and versatile line of care, styling and grooming products.
Millennial men don’t want to be put into boxes or be stereotyped. And especially, they don’t want to be told how to be a man.
We decided to celebrate men in all their rich multiplicity. Every man is always a great mix of possibilities and we wanted to emphasize that by accentuating THE UN/DEFINABLE.