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About us

We are a premium brand building agency. Fuelled by tailor-made teams of multi-faceted international talents to give brands the recognition they deserve.

Our guiding principle: Magic with Logic™.

Emotions are the way humans reach decisions. The interplay between head and heart – this amazing process of "making up your mind" – is the basis of our principle Magic with Logic™. Combining strong creative and executional thinking with data-driven and daring strategic decisions, we create cultural relevance and long-term growth for brands.

Some guiding lights we admire:
McKinsey – creative effectiveness
Nielsen – advertising effectiveness
IPA – media effectiveness

Our client list:
Coty, P&G, Douglas, Beiersdorf, Merck, KAO, Joe Fresh, Merz Aesthetics, Balenciaga, Acqua di Parma, St. John, Fresh Cosmetics, Seiko and Miele.