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Douglas

Elevating this leading beauty retailer whilst reigniting interest and engagement.

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The challenge

For decades, Douglas the perfume and cosmetics retailer, has been a fixture on the high street. The unchallenged go-to place for all things fragrant and premium in skin care. But while the Douglas stores stayed the same, selective shopping habits changed and more accessible competitors upped their game.

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Our story

We rejuvenated Douglas with a high-calibre campaign that elevated the shopping experience. Re-establishing it as a luxury retailer with a clear vision and a new voice. The voice of today's opinion leaders who celebrate individuality and authenticity – and whose combined reach is around 60 Million followers.

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Online Offline

Owned, organic-media and press coverage way exceeded the brand's hopes, re-energising the whole organisation.

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Occasions

 

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