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Acqua
di Parma

A holistic reinvention of a classic – capturing the hearts of a new generation of luxury consumer.

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The challenge

Acqua di Parma is the male style icon of the refined way of life. A brand encapsulating all the sophisticated lightness of Italy and worn by the established successful man. It was just waiting to be discovered by a young and modern target. Together with Acqua di Parma, our task was to capture the hearts of this new kind of buyers in a new and contemporary design language.

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Our story

We created the notion of the modern gentleman: sunny sophistication of heart and mind, with an effortless, easy-going masculinity. For a generation that craves authenticity, but without the constraints of yesterday’s rigid conventions. We switched on the Mediterranean sun in both design and attitude, crafting a new Brand ID that brought the brand to new heights and made it future-ready. A yellow gift of sun and soul.

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Blu Mediterraneo

Having re-booted the core brand, we turned our attention to the sub-brands. Extending the narrative for new business opportunities and targets.
Rethinking everything from in-store theatre to packaging design.

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