Driving trends with desire

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This rituals of beauty have become the ultimate luxury experience. We created the ECAILLE #Collection with #Wella Professionals to showcase professional #craftsmanship on the highest level. Discover the Beauty of Slow.

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The heart of #craftsmanship
lies in the focus on the
moment – the mindful decision
for quality versus quantity.
Taking your time has become
the ultimate luxury, both for clients
and for stylists.

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The world of Ecaille

In the hands of a master the world’s precious elements turn ever more refined and sublime. The Ecaille Collection color palette tells the story of molten metals. 

Rich, living metallics meet the buff earthiness of nude suede. Burnished bronze transitions into rose gold, white and black pearl, rich copper, soft steel, ebony and polished platinum – with a color understanding that’s honed over years to fine-tune each result to the personality of its wearer.

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THE HOTTEST TREND IN COLOR: ECAILLE 
The hottest trend in color: ECAILLE. A #bespoke color service that’s creating a new multi-tonal couture color look, inspired by the luscious flow of precious molten ore. Translating the fluid metallic look from #fashion catwalk into #hair, we developed iconic visuals with leading stylists, to inspire creative #salons around the globe.

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This Ecaille interpretation
shows the utmost respect
for the most valuable
raw material itself: #hair.
- Reiner Sauter

Every beauty brand has to constantly reinvent itself to stay fresh and relevant. Wella Professionals is no exception. As the world’s leading professional hair brand, Wella Professional’s “Haute Casual” trademark looks get reinterpreted every season, as creative inspiration for salons and must-have looks for the style-savvy end consumer.
Always in perfect synergy with product news, we work with Wella Professionals to constantly enable new looks and services – positioning the brand as the preferred partner to the #hairstyle industry. 

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