Spotlight your curves

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As soon as our #campaign "Spotlight your curves" for #Triumph was on air, the wow was there. Women actually demanded the product Triumph Shape Sensation by name, and it sold out within days. Sales people were amazed. 

 

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Although a global player in its field, Triumph’s image had become fixed as practical but unfashionable #lingerie for mature women. In our #campaign for Triumph’s shapewear, we turned a subbrand launch into a driver for the rejuvenation of the brand as a whole. Instead of simply presenting the garment, “Spotlight your curves” celebrates the benefit of shaping, thus emotionalizing the functional core of #Triumph. The campaign was not only a big shift for Triumph, it transformed the world of lingerie advertising.

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Women were yearning for confidence enhancing lingerie. Then came Triumph's ultimate shapewear #collection. Then came our chance to provoke with powerful #storytelling that gave women the freedom to release their inner fierceness. 

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Founded in Europe in 1886 and with more than 125 years in the business of tailoring female confidence, Triumph is recognized as a worldwide leading maker of lingerie and shapewear. They're most known for their dedication to #craftsmanship, their passion for detail and innovation, and a commitment to a perfect fit. Collaborating with such a brand that dares to unleash the unrelenting beauty of women, is a rare and exciting honor. 

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