Spotlight your curves
Although a global player in its field, Triumph’s image had become fixed as practical but unfashionable #lingerie for mature women. In our #campaign for Triumph’s shapewear, we turned a subbrand launch into a driver for the rejuvenation of the brand as a whole. Instead of simply presenting the garment, “Spotlight your curves” celebrates the benefit of shaping, thus emotionalizing the functional core of #Triumph. The campaign was not only a big shift for Triumph, it transformed the world of lingerie advertising.
Founded in Europe in 1886 and with more than 125 years in the business of tailoring female confidence, Triumph is recognized as a worldwide leading maker of lingerie and shapewear. They're most known for their dedication to #craftsmanship, their passion for detail and innovation, and a commitment to a perfect fit. Collaborating with such a brand that dares to unleash the unrelenting beauty of women, is a rare and exciting honor.
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