Global haut diamantaire


"When we approached Select World, we expected just a campaign, but through the Brand Epic™ we had the story to anchor campaigns for many years
to come."

- Nirav Modi, Founder

In 2015, Nirav Modi partnered with Select World to steer its international expansion and achieve recognition as the first global Indian #luxury#brand. The project began with the development of a Brand Epic™ centered around the storied diamond house and its founder, Nirav Modi, a third generation diamantaire. Through this work, a new platform was created, elevating the Nirav Modi brand to Haut Diamantaire.


From this strategic groundwork, we developed a campaign centered around modern femininity, a theme that transcends borders. It was designed to reflect the delight of a woman when she wears jewels that bring her joy and confidence.

Nirav Modi’s global advertising campaign, their first ever, was shot by legendary photographer Peter Lindbergh. Rosie Huntington-Whiteley, Lisa Haydon, and Andreea Diaconu were the muses, wearing ingenious and luxurious diamonds with effortless elegance. To set the stage for the #campaign launch, we implemented an optimized global social content strategy resulting in a cohesive and consistent brand narrative across its channels.

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