Made to move her

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NY dynamism, global appeal

Starting with the Fall 2015 #campaign, we collaborated with Nine West to create communications that presented the brand in a dynamic, fresh, modern way.  Over the course of multiple seasons, the work done with Nine West was key in improving the relations between the global brand team and the international partners.

The campaigns were implemented by over 40 markets globally, re-positioning the brand as elevated and aspirational with a keen eye on global fashion and footwear trends.

Joy Delaney, SVP Creative Director Nine West

A key factor in taking Nine West to the next level was to offer customers a reason to purchase at full price with enticing events, #influencer partnerships, and content centered on driving brand equity and emotional resonance. #Digital activations included “Style Out” with Kyle Anderson, #Accessories Director of Marie Claire, and the "Pumprocker" #campaign to highlight the big and small moments of women making their mark. The website was also redesigned to reflect the fresh, modern positioning of the brand.

“We chose Select World based on their track record and in depth portfolio of work on image brands.”

Pam Seidman, Executive Vice President of Marketing, Nine West

Always-on social media

To bring relevance and add excitement to the brand, we delivered fashion-centric trend and styling stories via always-on evergreen #content, layered with targeted paid campaigns to activate Nine West’s 4MM+ followers and uncover those most likely to purchase.

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    new followers across all channels

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    social referral traffic

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    website sales from social

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