No Filter. Just You
Aesthetic treatments to reverse the signs of aging are something women have been doing for years.
But now there is a growing trend for skin-quality improvement – maintaining a youthful look for longer, without looking “done”.
Our task was to develop the global brand positioning and brand launch campaign for BELOTERO® Revive
in this growing skin maintenance segment. And to reach a new target group – Millennial women.
We translated this into an engaging roll-out campaign for all global markets.
Millennials are savvy consumers of social media. On platforms like Instagram, they see flawless-looking skin every day - from their closest friends to the most popular celebrities. That’s why they want to show off their best side on their social media channels, too. Looking flawless and beautiful in real life and in their posts – without the need for self-enhancing filters.
Be confident, selfie ready and filter-free to show your real you.
NO FILTER. JUST YOU.
The campaign resonated extremely well with both Millennial women and Health Care Professionals. It drove brand awareness for the whole BELOTERO® range and brought BELOTERO® Revive into the top-of-mind brands for skin maintenance and skin quality improvement treatments. The campaign covered Instagram and Facebook as well as moving content, instore brochures, leaflets and other print materials for B2B and B2C.
- Previous Project
- Next Project