Birth of the prestige celebrity fragrance

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Artist, entertainment mogul, icon, mother. Jennifer Lopez knows the sweet smell of success. She’s sold 55 million records worldwide and sits on Forbes list of the “Top Ten Richest Women in Entertainment”, thanks, in no small measure, to the fragrances that bear her glittering name.

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From the beginning, Select World has been the driving force behind Jennifer Lopez's #fragrance portfolio success and dynamism. In a category permanently peppered with celeb-u-scents, she is still, well over a decade later, the most successful contemporary celebrity to spin her style into a fragrance power-brand.

 

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The success of the Lopez fragrance franchise not only encouraged #Coty to develop other celebrity-branded fragrances, but inspired a radical shift within the beauty and fashion industry toward the ‘cult of celebrity.’

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Today the brand continues to generate over $100 million in annual global sales, with cumulative revenues of over $1 billion.

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