Say Style Speak EIMI

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Working together with what became the newest, hippest hairstyle brand in the Wella portfolio, the world of #EIMI consists of unique imagery that serves as an invitation into a world inspired by global street styles. The materials and #content we created not only makes EIMI enticing for salon clients, but also gives #salon owners worldwide the tools to express their creativity and grow their businesses.

"Everybody understands the importance of self-branding."

Eugene Souleiman, Global Creative Director of Styling

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Partners in Style

For EIMI, like with all Wella brands we work for, we developed an extensive #toolbox of communication tools and #content. With each toolbox, our aim is to assist hair dressers in expressing their creativity at the highest level as well as supporting them reach their sales goals. Creating the look and feel and the how-to guidelines for implementing the EIMI DRY BAR is just one example of how we help our clients help their own clients.

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“The EIMI DRY BAR is a bespoke styling service. This innovative service lets me show my creativity as a stylist and make an impression on potential clients. I have everything I need to set it up and carry it out.”

Gillian West, Stylist in London

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Home to iconic brands like Wella Professionals Sebastian, Sassoon Professionals, Clairol and Nioxin, #Wella has always been innovative in their creative trends and marketing approach. We collaborate with many of these brands to demonstrate that Wella  is the go-to source not only for creative inspiration, but also for creative entrepreneurial support.

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