Beauty goes social

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From product to #campaign to benchmark-crushing conversion, we worked closely with #Douglas every step of the way to strengthen relevance among one of the most difficult to impress target groups out there – #millenials. The day the #KissKit hit the market, it was a major success thanks to an omni-channel, social-first communication concept that presented three of Germany’s most beloved #influencers and their followers as the stars of the campaign.

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Women’s Day reloaded

Knowing that we would launch this new product – a combination of lipstick and lipliner – on March 8th we knew we needed three strong women telling the story. Pamela Reif, Farina from novalanalove and Julia from xLaeta are idols among millennials and admired not only for their sports, lifestyle and make-up tips, but also for their individual styles. They were the perfect ambassadors to promote this limited edition product and communicate the importance of Women’s Day among young women, empowering them to find their own personal form of expression.

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