A truly timeless legacy
Our collaboration with this #premium brand goes back 25 years, when the fragrance house was born and built upon the legendary Cool Water in 1988. Over time we branched outside the Cool Water line into the broader Davidoff portfolio, creating signature imagery and a unique tonality for various categories.
#Davidoff Cool Water was our first global success. They are still with us – and still an international success a quarter century later. The visuals shave progressed with time, as did the protagonists, but the story remains unchanged. An archetypal promise, a true classic.
A premium partnership
Our collaboration with Davidoff Adventure was all about the thrill of the unknown. For this campaign we embarked upon a journey, crossing new frontiers – in every sense of the term – to capture the imagery that would fill the air with the scent of adventure. Here you are invited to "reach your horizon", and experience that unique sensation available to the the few willing to higher.
Since its inception in 1988, Davidoff Cool Water has been consistently among the top ten in most global markets, to become one of the biggest male #fragrance successes in history.
Select World’s strong collaboration with Davidoff goes back over 25 years, when the fragrance house was born and built upon the legendary Cool Water in 1988. Cool Water was a pioneer in the trend, and the first to dive into and leverage our innate emotional connection to the ocean. Over the years, Select World branched outside the Cool Water line into the broader portfolio.
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