Elegance at ease

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We collaborated with this  #premium  #fashion  brand to redefine its attitude and create iconic imagery for its seasonal collections. We strengthened the brand’s presence – from the retail space to pop-up events at Fashion Week to roadshows for buyers – making Basler’s heritage of exceptional #craftsmanship now more relevant than ever for today’s modern woman of style.

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Sophistication, expertise and the promise of unparalleled quality, carefully and lovingly sewn into each seam. This level of committment to quality is at the very heart of the brand – and it guided us as we created each #campaign for the collections. And with each release, we showcased how #Basler is able to present carefree strokes of color, balanced out by confident gushes of darker tones – often accompanied by patterns that both surprise and tame. With this as our basis, it was not difficult to find inspiration for the #storytelling we created to transform this brand.  

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Founded in Berlin in 1936, Basler has grown to become a global name in the #fashion industry. Their unrelenting credo has always been to make fashion for women who embody grace, sensuality and self-confidence. This #collection, like all those before it, is the epitome of femininity and timeless elegance, expressed through superior quality and a remarkable flair for color and patterns. It is always a pleasure to partner with such a heritage-rich, yet forward-looking brand. 

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