Elegance at ease
We collaborated with this #premium #fashion brand to redefine its attitude and create iconic imagery for its seasonal collections. We strengthened the brand’s presence – from the retail space to pop-up events at Fashion Week to roadshows for buyers – making Basler’s heritage of exceptional #craftsmanship now more relevant than ever for today’s modern woman of style.
Sophistication, expertise and the promise of unparalleled quality, carefully and lovingly sewn into each seam. This level of committment to quality is at the very heart of the brand – and it guided us as we created each #campaign for the collections. And with each release, we showcased how #Basler is able to present carefree strokes of color, balanced out by confident gushes of darker tones – often accompanied by patterns that both surprise and tame. With this as our basis, it was not difficult to find inspiration for the #storytelling we created to transform this brand.
Founded in Berlin in 1936, Basler has grown to become a global name in the #fashion industry. Their unrelenting credo has always been to make fashion for women who embody grace, sensuality and self-confidence. This #collection, like all those before it, is the epitome of femininity and timeless elegance, expressed through superior quality and a remarkable flair for color and patterns. It is always a pleasure to partner with such a heritage-rich, yet forward-looking brand.
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