Iconic infused with au courant

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Connecting with #Balenciaga, Select World innately understood that the fragrance communication should evoke the essence of the iconic couture, history-rich fashion house, infused with its au courant “irreverent” approach to #luxury for a new generation.

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With the premiere of the fragrance B., the house of #Balenciaga fragrances was lauded with a resurgence of adulation. For Fall 2015, #Coty and Select World once again joined forces to introduce B. Balenciaga Skin. A study in the strength of sensuality through the lens of empowered femininity, the campaign’s delicate, flesh-pink color palette was inspired by the Balenciaga woman’s irresistibly soft, reach-out-and-touch skin. The impenetrable gaze and sensual attitude of #model Anna Ewers, as captured by famed #photographer Steven Klein, made for an impactful, motivating impression.

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As part of the Balenciaga fragrance portfolio, Rosabotanica is a decidedly modern, feminine, and sexy fragrance, designed to be worn as a second skin. As the face of the campaign, Kristen Stewart, the young American actress, possesses the unique combination of modernity and romanticism that perfectly reflects the Rosabotanica fragrance.

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