Forward beauty pushing boundaries


A story of success

Our partnership with #Artistry, owned by Amway, began over a decade ago. By using #storytelling as a driving force and leveraging global face Teresa Palmer, we have created consistent and ownable messaging across all markets globally. Our initiatives have helped propel Artistry to prestige prominence on the world stage and become a highly aspirational brand within the competitive #beauty category.

Today, Artistry also stands alongside the most revered retail-focused beauty companies as one of the top 10 global premium #skincare brands. Amway has recently surpassed Avon as the world’s top direct selling brand globally.

‟Select World's vision and experience in the prestige beauty category has helped the Artistry brand become a major contributor to the success of our parent company Amway, the number one direct selling brand in the world.”


Maud Pansing, former VP of Global Beauty, Amway

Exquisite, prestige packaging is one of the hallmarks of the Artistry brand.

In 2014, the brand was named “Beauty Company of the Year: Excellence in Packaging” by Beauty Packaging Magazine, an influential publication that covers the personal care, cosmetic, and fragrance industries.

Artistry Flora Chic fragrance is an exciting new way for us to connect with distributors and consumers, while introducing it to an even wider audience.”


Kim Malewitz, Director Beauty + Personal Care

Artistry Flora Chic fragrance creates an emotional connection

The #Artistry brand’s first prestige #fragrance presented the opportunity to further build the premium equity of the brand. Already established as a force in the prestige skincare and makeup categories, the fine fragrance arena allowed the brand to express a more youthful and exuberant side, and establish an even deeper emotional connection with the consumer.

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    Million women around the world use Artistry Products

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    product is purchased every second of everyday

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    markets create a global presence

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