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Wella Profes-sionals taps Sophie Turner as brand ambassador

When it comes to #hair, actress Sophie Turner is the ultimate Wella Professionals muse. She’s an iconic #beauty who consistently pushes #style boundaries, and makes utterly fearless transformations.

As the brand’s first #celebrity ambassador, Sophie will star in two major campaigns this year. Directed by Select World Los Angeles, the #campaign highlights Sophie’s strength through transformation and dedication to her craft.

“I’m honoured to be named the face of Wella Professionals, an iconic beauty brand that encourages women like me to be bold in their choices,” says Sophie. “Working with them is a great creative collaboration, because it gives life to my on-screen characters, and allows me to express my personality off-screen, as well.”

The announcement and behind the scenes photos released in June garnered 1500+ new #followers on #socialmedia and generated 233MM+ earned #media impressions, including coverage in Vogue, Elle, Harpers Bazaar, Instyle, Refinery29, People, Popsugar, and more.

Keep your eye on the #SophiexWella hashtag on social media!