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OrangeLine

Shape the man you want to be

Select World moves into the men’s grooming category. In this new #campaign, Select World marries the modern, cutting-edge technology of the Panasonic i-shaper with classic barbershop authenticity, speaking to the man who shapes himself into the man he wants to be.

The campaign features three illustrated key-visuals — one for each of the i-shaper devices and depicting either our man’s face or his upper body.
These illustrations will not only be traveling across various touchpoints (#print, #POS, #web, #social media) but also come to life in a 30 second animated image #film.
In close collaboration between our illustrator Sarah E. Eierholt (Peppercookies) and the award-winning production company Sehsucht, we were able to prove that thirty seconds can stick in one’s mind for more than half a minute.

Watch the video here.