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Gerry Weber

The Autumn/ Winter 2016/17 #Campaign was the start of the collaboration between Select World and Gerry Weber. 

Private fleeting Moments filled with life was the approach to take the #brand in a more contemporary direction, giving it more life and filling it with joy. 

The face for this #Campaign is Elisa Sednaoui. She is a model, an actress, a film director, the creator of the Elisa Sednaoui Foundation and muse to Karl Lagerfeld - a woman enjoying life to the fullest. Just like our newly defined Gerry Weber woman.

The #campaign was shot by Benny Horne, in an urban villa outside of Copenhagen.