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Escada CELEBRATE N.O.W. fragrance

With its extensive, award-winning work in the #fragrance and #fashion category, Select World was a natural fit to introduce the newest Escada fragrance, for the woman who smiles at the world, and the world smiles back.

Especially targeting #Millennials, Swedish #influencer Sofi Fahrman, a journalist and fashion editor, was chosen as the face of the fragrance to celebrate the brand’s message of positivity.