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Acqua di Parma lightens up

Acqua di Parma, part of the Louis Vuitton group, tapped Select World to introduce Colonia Pura, the new #fragrance that radiates a fresh, sophisticated lightness.

Select World took on the task of creating a narrative, a unique new #brand positioning, and for the first time – a #testimonial. . Choosing top #model Will Chalker, along with his wife and son, to front the #campaign, Select World captures the inspiration for the fragrance – the joy and warmth of the Italian way of life.