NY dynamism, global appeal

Starting with the Fall 2015 #campaign, we collaborated with Nine West to create communications that presented the brand in a dynamic, fresh, modern way.  Over the course of multiple seasons, the work done with Nine West was key in improving the relations between the global brand team and the international partners.

Link

A key factor in taking Nine West to the next level was to offer customers a reason to purchase at full price with enticing events, #influencer partnerships, and content centered on driving brand equity and emotional resonance. #Digital activations included “Style Out” with Kyle Anderson, #Accessories Director of Marie Claire, and the "Pumprocker" #campaign to highlight the big and small moments of women making their mark. The website was also redesigned to reflect the fresh, modern positioning of the brand.

Link

NY dynamism, global appeal

Starting with the Fall 2015 #campaign, we collaborated with Nine West to create communications that presented the brand in a dynamic, fresh, modern way.  Over the course of multiple seasons, the work done with Nine West was key in improving the relations between the global brand team and the international partners.

Link

A key factor in taking Nine West to the next level was to offer customers a reason to purchase at full price with enticing events, #influencer partnerships, and content centered on driving brand equity and emotional resonance. #Digital activations included “Style Out” with Kyle Anderson, #Accessories Director of Marie Claire, and the "Pumprocker" #campaign to highlight the big and small moments of women making their mark. The website was also redesigned to reflect the fresh, modern positioning of the brand.

Link

NY dynamism, global appeal

Starting with the Fall 2015 #campaign, we collaborated with Nine West to create communications that presented the brand in a dynamic, fresh, modern way.  Over the course of multiple seasons, the work done with Nine West was key in improving the relations between the global brand team and the international partners.

Link

A key factor in taking Nine West to the next level was to offer customers a reason to purchase at full price with enticing events, #influencer partnerships, and content centered on driving brand equity and emotional resonance. #Digital activations included “Style Out” with Kyle Anderson, #Accessories Director of Marie Claire, and the "Pumprocker" #campaign to highlight the big and small moments of women making their mark. The website was also redesigned to reflect the fresh, modern positioning of the brand.

Link

NY dynamism, global appeal

Starting with the Fall 2015 #campaign, we collaborated with Nine West to create communications that presented the brand in a dynamic, fresh, modern way.  Over the course of multiple seasons, the work done with Nine West was key in improving the relations between the global brand team and the international partners.

Link

A key factor in taking Nine West to the next level was to offer customers a reason to purchase at full price with enticing events, #influencer partnerships, and content centered on driving brand equity and emotional resonance. #Digital activations included “Style Out” with Kyle Anderson, #Accessories Director of Marie Claire, and the "Pumprocker" #campaign to highlight the big and small moments of women making their mark. The website was also redesigned to reflect the fresh, modern positioning of the brand.

Link

Where provocation is the norm

We continually collaborate with the brand that claims “Fearless Hair Artistry” on its banner and evolve its rich and rebellious legacy. For each collection we make sure the #campaign drives #Sebastian further forward, keeping its trend-hungry, image-literate target asking “What’s next?”

Link

NY dynamism, global appeal

Starting with the Fall 2015 #campaign, we collaborated with Nine West to create communications that presented the brand in a dynamic, fresh, modern way.  Over the course of multiple seasons, the work done with Nine West was key in improving the relations between the global brand team and the international partners.

Link

A key factor in taking Nine West to the next level was to offer customers a reason to purchase at full price with enticing events, #influencer partnerships, and content centered on driving brand equity and emotional resonance. #Digital activations included “Style Out” with Kyle Anderson, #Accessories Director of Marie Claire, and the "Pumprocker" #campaign to highlight the big and small moments of women making their mark. The website was also redesigned to reflect the fresh, modern positioning of the brand.

Link

Where provocation is the norm

We continually collaborate with the brand that claims “Fearless Hair Artistry” on its banner and evolve its rich and rebellious legacy. For each collection we make sure the #campaign drives #Sebastian further forward, keeping its trend-hungry, image-literate target asking “What’s next?”

Link

Gerry Weber

The Autumn/ Winter 2016/17 #Campaign was the start of the collaboration between Select World and Gerry Weber. 

Link

Nirav Mondi

Indian jeweler Nirav Modi is accompanying its growing retail presence with an advertising #campaign shot by Peter Lindbergh.

Link

3 Bilder - Großes Bild L

The Autumn/ Winter 2016/17 #Campaign was the start of the collaboration between Select World and Gerry Weber. 

Link

Clio Image 2016 Shortlist

As the premiere of the #fragrance
B. Balenciaga initiated a resurgence of adulation for the house of Balenciaga fragrances, #Coty and Select World once again joined forces to introduce B. Balenciaga Skin for Fall 2015.

Link

“Zino would have been extremley proud of this #campaign. It brings to life his unerring passion for #craftsmanship and the love for experience and living that drove this remarkable global citizen.”

- Edmon Chin 

Dr. Brandt Skincare contacted Select World to develop
a Brand Epic™ in order to create a focused, distinct
narrative and ownable visual direction. The goal was
to enforce the brand’s point of difference and
regain traction with retailers.

Dr. Brandt Skincare contacted Select World to develop

a Brand Epic™ in order to create a focused, distinct

narrative and ownable visual direction. The goal was

to enforce the brand’s point of difference and

regain traction with retailers.

Select World’s Men’s Favorite Essentials #campaign for #Davidoff Accessories, not only realized inspirational images with a creative eye for exquisite details, but crafted engaging #storytelling copy. Binging to life a cultured traveller’s journal. Across borders and beyond boundaries, Select World intensified the sense of true quality, exceptional #craftsmanship and living life to the full.

“Zino would have been extremley proud of this #campaign. It brings to life his unerring passion for #craftsmanship and the love for experience and living that drove this remarkable global citizen.”

- Edmon Chin 

In 2012, we and Seiko joined together to give the watch brand a fresh

update, and communicate its heritage based in progress and innovation. The result was the “Progress to Seiko” #campaign, which motivated consumers to take another look at the #brand, as well as introduce it a younger audience. 

 

 

Jewelers and traders for more than six generations, we worked closely with this heritage-rich family to define the fundamentals of the future of their jewelry brand. From #logo to the first major #campaign – we created a world of iconic imagery that celebrates the transcendent power of unparalleled #craftsmanship

As soon as our #campaign "Spotlight your curves" for #Triumph was on air, the wow was there. Women actually demanded the product Triumph Shape Sensation by name, and it sold out within days. Sales people were amazed. 

 

Although a global player in its field, Triumph’s image had become fixed as practical but unfashionable #lingerie for mature women. In our #campaign for Triumph’s shapewear, we turned a subbrand launch into a driver for the rejuvenation of the brand as a whole. Instead of simply presenting the garment, “Spotlight your curves” celebrates the benefit of shaping, thus emotionalizing the functional core of #Triumph. The campaign was not only a big shift for Triumph, it transformed the world of lingerie advertising.

Sophistication, expertise and the promise of unparalleled quality, carefully and lovingly sewn into each seam. This level of committment to quality is at the very heart of the brand – and it guided us as we created each #campaign for the collections. And with each release, we showcased how #Basler is able to present carefree strokes of color, balanced out by confident gushes of darker tones – often accompanied by patterns that both surprise and tame. With this as our basis, it was not difficult to find inspiration for the #storytelling we created to transform this brand.  

#Lancaster became the first sun care brand to think beyond UV rays and protect #skin from 100% of sunlight with the launch of Infrared protection and Full Light Technology.

In 2016, the brand's blockbuster 365 Skin Repair serum was relaunched with a #campaign developed by Select World and celebrating "365 days a year, 365 days of younger-looking skin".

Dr. Brandt Skincare contacted Select World to develop

a Brand Epic™ in order to create a focused, distinct

narrative and ownable visual direction. The goal was

to enforce the brand’s point of difference and

regain traction with retailers.

Select World’s "Your Time Is Now" #campaign for Maurice #Lacroix#watches captures the definitive moment. Featuring market-specific taglines that reinforce and complete the main claim, according to local customer profiles, cultures and mindset. Originating from the key consumer insights of self-reward, recognition of success and pride. 

In 2012, we and Seiko joined together to give the watch brand a fresh

update, and communicate its heritage based in progress and innovation. The result was the “Progress to Seiko” #campaign, which motivated consumers to take another look at the #brand, as well as introduce it a younger audience. 

 

 

Jewelers and traders for more than six generations, we worked closely with this heritage-rich family to define the fundamentals of the future of their jewelry brand. From #logo to the first major #campaign – we created a world of iconic imagery that celebrates the transcendent power of unparalleled #craftsmanship

Select World’s Men’s Favorite Essentials #campaign for #Davidoff Accessories, not only realized inspirational images with a creative eye for exquisite details, but crafted engaging #storytelling copy. Binging to life a cultured traveller’s journal. Across borders and beyond boundaries, Select World intensified the sense of true quality, exceptional #craftsmanship and living life to the full.

“Zino would have been extremley proud of this #campaign. It brings to life his unerring passion for #craftsmanship and the love for experience and living that drove this remarkable global citizen.”

- Edmon Chin 

As soon as our #campaign "Spotlight your curves" for #Triumph was on air, the wow was there. Women actually demanded the product Triumph Shape Sensation by name, and it sold out within days. Sales people were amazed. 

 

Although a global player in its field, Triumph’s image had become fixed as practical but unfashionable #lingerie for mature women. In our #campaign for Triumph’s shapewear, we turned a subbrand launch into a driver for the rejuvenation of the brand as a whole. Instead of simply presenting the garment, “Spotlight your curves” celebrates the benefit of shaping, thus emotionalizing the functional core of #Triumph. The campaign was not only a big shift for Triumph, it transformed the world of lingerie advertising.

Dr. Brandt Skincare contacted Select World to develop

a Brand Epic™ in order to create a focused, distinct

narrative and ownable visual direction. The goal was

to enforce the brand’s point of difference and

regain traction with retailers.

Sophistication, expertise and the promise of unparalleled quality, carefully and lovingly sewn into each seam. This level of committment to quality is at the very heart of the brand – and it guided us as we created each #campaign for the collections. And with each release, we showcased how #Basler is able to present carefree strokes of color, balanced out by confident gushes of darker tones – often accompanied by patterns that both surprise and tame. With this as our basis, it was not difficult to find inspiration for the #storytelling we created to transform this brand.  

Dr. Brandt Skincare contacted Select World to develop

a Brand Epic™ in order to create a focused, distinct

narrative and ownable visual direction. The goal was

to enforce the brand’s point of difference and

regain traction with retailers.

As soon as our #campaign "Spotlight your curves" for #Triumph was on air, the wow was there. Women actually demanded the product Triumph Shape Sensation by name, and it sold out within days. Sales people were amazed. 

 

Although a global player in its field, Triumph’s image had become fixed as practical but unfashionable #lingerie for mature women. In our #campaign for Triumph’s shapewear, we turned a subbrand launch into a driver for the rejuvenation of the brand as a whole. Instead of simply presenting the garment, “Spotlight your curves” celebrates the benefit of shaping, thus emotionalizing the functional core of #Triumph. The campaign was not only a big shift for Triumph, it transformed the world of lingerie advertising.

Jewelers and traders for more than six generations, we worked closely with this heritage-rich family to define the fundamentals of the future of their jewelry brand. From #logo to the first major #campaign – we created a world of iconic imagery that celebrates the transcendent power of unparalleled #craftsmanship

Boghossian

Boghossian

Working closely with the #Boghossian family, we created the first major #campaign celebrating the transcendent power of their #jewelry

Link

Boghossian

Boghossian

Working closely with the #Boghossian family, we created the first major #campaign celebrating the transcendent power of their #jewelry

Link

Boghossian

Boghossian

Working closely with the #Boghossian family, we created the first major #campaign celebrating the transcendent power of their #jewelry

Link

Boghossian

Boghossian

Working closely with the #Boghossian family, we created the first major #campaign celebrating the transcendent power of their #jewelry

Link

Boghossian

Boghossian

Working closely with the #Boghossian family, we created the first major #campaign celebrating the transcendent power of their #jewelry

Link

Boghossian

Boghossian

Working closely with the #Boghossian family, we created the first major #campaign celebrating the transcendent power of their #jewelry

Link

Boghossian

Boghossian

Working closely with the #Boghossian family, we created the first major #campaign celebrating the transcendent power of their #jewelry

Link